Website Research 2

   Ellie Goulding


I wanted to look at the artist Ellie Goulding because she is a solo pop singer , which I thought I could link with my own work.

On her website , the homepage is very vibrant with the pastel blue background and the artist herself is on the front page. The theme has a Blue and Gold theme to it. When you first log on to Ellie Gouldings website a pop appears which allows its users to make an account on the website. This will add the user on a mailing list where he/she will receive exclusive information such as, pre-sale concerts tickets, tour dates and even personal messages from Ellie herself.

The website follows some common conventions such as 
links to the artists social media sites such as Facebook, 
Twitter, Instagram, iTunes etc. There is also and option to make an account, along with options to see her music, biography, videos, music, photos and her store where merchandise of the artist can be purchased. This means that the artists followers can access her music easily through social networking and through her website , which then promotes the artists itself. To get her music , there is a tab which then goes on to this page, where you see the image clearly , with a play button in the middle with the song name clearly written in ,which is Gold.

As you go more into her website the colour scheme carries on, with the blue and gold elements.The tabs at the top are easy to see and accessible.

There is also a live twitter feed on her page , to see what she is up to and if there is any update about the music and the artist .

The background picture used is the album cover of her latest album "Halcyon Days". The website also follow the same color scheme as the album throughout the website.

As you scroll down cubic boxes hold news and information about Ellie such as the release of her album and pictures of the artist and also links to watch her music videos. The the font used in her name on the top is same font used in most of her albums too.

In the strip below the website has the logo of the Ellie's record label along with the privacy policy, terms of use etc which is a common convention followed by most websites.

Website Research 3

Little Mix 


I chose to look at the band Little Mix website as they are a pop group which i decided to take inspiration from as my genre I am working with is Pop music.
There Homepage is the picture f the band, showing off there personalities as it is important especially for a band , as it takes time for fans to connect with the artists. I like the structure f this homepage as it has the tabs and links in the middle in white so it is clear for users. The colour scheme in the website is pastel pink and purple.The colour may signify the personality within the group, as fun,girly and aimed at a younger audience.

 This is a the tour link where is drops down in the middle of the page, In pink . It is nice and clear where you can read the texts clearly so it is easy to use.When clicking each of the dates , it leads you to a area where you can buy the tickets. 
The website is easy to navigate and use.The home page of the website is a platform which holds all of the most up-to-date information about the band. This involves the latest, albums, videos, pictures, and concert dates. By having all of this information together it results in the website and the band being very accessible to the consumer.

As soon as you go onto the music page, there recent music video pops up where you can see the band but cannot hear the music unless you click it.It then leads you on to the you tube page,this allows more promotion to the band as then you can see there other music video which is promotional for them as a band. 

The drop down Buttons are clear and easy to use, this will help younger kids to get what they want easily as there audience are younger. The tabs is not too busy and confusing ,but very simple and organised, which I will be taking forward into my website.Having simple but effective design.The header of the website is the band name in the official font. This creates synergy across all of their different media texts and makes the band name recognisable. The home page also has a link to the bands Instagram account with the latest photo published being placed central on the page. This quickly provides visitors to the site a source into the private lives of the band. Modernly, fans of bands and artists are increasingly interested in their private lives. This may be due to social media as the bands are now able to access their fans on a truthful and personal level opposed through magazine.



I wanted to investigate more , so I looked at there page called "The Girls" which i thought it was interesting because there was a pictures f each of them , and as you hover the mouse on top it shows the names of each of them like so... 
And when you scroll down you can each interview they have done,this makes the fans know better about the artist and have a connection. 

Website Research 1

Ariana Grande Website 

I wanted to look at the artist Ariana Grande because she is a pop solo artist , which I can relate t my own work.The social updates section in website gives hyperlinks to Ariana's Twitter and Instagram. Her most recent tweets are posted on her website. 
In the bottom there is an option to load more of her tweets. In the strip below her record label "Republic Records" is featured along with the privacy policy and terms of use which is an convention as it is done in other websites of artist.

There is also a Merch section , where her fan can scroll to, when I was investigating the website, I found it easy to move around and it was easy to navigate. This I will need to consider in my work.

There is also a gallery page of the artist , where fans may look into or follow her through social media, which is important in a website as it promotes them and there music.





It is important to have the album theme running through the website as it shows clear visuals and photos of the artist.
Also the name and the title of the artist should be clear . The drop down buttons are easy to use and very accessible. Her website seems to have a black,white ad some hits of pink colour scheme t it, which i will consider when making my website.
                                                                                          Further down there is an option of to view more of her music, for fans who want to know more about the album. 

An option to watch her most recent music video "Everyday" is available on her website along with her old music videos. This will allow may people to become her fans and share the music video.

Further down a playlist embedded by the help of soundcloud features popular songs of Ariana along with options to buy her songs or albums from iTunes, Google Play and Amazon and also share it through social media links such as Facebook and Twitter. 
Further down there is an option of to view more of her music, for fans who want to know more about the album.

Also, she has Tour dates across the screen with her image on the side, I have also noticed that the pictures are large and clear which i will consider doing in my work.