Website Research 2

   Ellie Goulding


I wanted to look at the artist Ellie Goulding because she is a solo pop singer , which I thought I could link with my own work.

On her website , the homepage is very vibrant with the pastel blue background and the artist herself is on the front page. The theme has a Blue and Gold theme to it. When you first log on to Ellie Gouldings website a pop appears which allows its users to make an account on the website. This will add the user on a mailing list where he/she will receive exclusive information such as, pre-sale concerts tickets, tour dates and even personal messages from Ellie herself.

The website follows some common conventions such as 
links to the artists social media sites such as Facebook, 
Twitter, Instagram, iTunes etc. There is also and option to make an account, along with options to see her music, biography, videos, music, photos and her store where merchandise of the artist can be purchased. This means that the artists followers can access her music easily through social networking and through her website , which then promotes the artists itself. To get her music , there is a tab which then goes on to this page, where you see the image clearly , with a play button in the middle with the song name clearly written in ,which is Gold.

As you go more into her website the colour scheme carries on, with the blue and gold elements.The tabs at the top are easy to see and accessible.

There is also a live twitter feed on her page , to see what she is up to and if there is any update about the music and the artist .

The background picture used is the album cover of her latest album "Halcyon Days". The website also follow the same color scheme as the album throughout the website.

As you scroll down cubic boxes hold news and information about Ellie such as the release of her album and pictures of the artist and also links to watch her music videos. The the font used in her name on the top is same font used in most of her albums too.

In the strip below the website has the logo of the Ellie's record label along with the privacy policy, terms of use etc which is a common convention followed by most websites.