Q3-Evaluation

Question 3: What have you learned from your audience feedback?

For this task, I was required to pitch my initial music video idea to the rest of the class, who fall into my targeted audience range (14-25).
This was the feedback that I had received in the pre-production stage and this helped me understand my audience's preferences in relation tot he music genre that I had chosen: 

In this pitch I discussed the themes and locations chosen, the narrative and performance elements of the music video then after my classmates gave me and my pair suggestions and their point of view.

Here the feedback given; 
"Good dancers are needed and reliable actors and actresses"
"Good locations picked and good storyline so far"
"The colours and mise-en-scene should go well together "

There were some questions asked from our initial pitch like:
"How are you going to make the narrative and performance match?"
"What if the weather is really bad and you need sunshine in your music video as it is based around the summer vibe?"
"What shots will you do in a skate park as there is alot going on?"

Me and my pair took into consideration of the feedback we was given and made some adaptions to particular elements of the music video idea making it better suited to our budget. and time.

Focus Groups/Pitch Feedback

 During the editing session our group showed our video to the class giving them a visual insight to the work that we have done and how we have created our idea into an actual product.

This feedback was very important because the class was a stratified sample of our target audience and their reaction to the video reflected the whole audience.

One comment by a classmate was
"the use of bright colours as the song is quite vibrant and upbeat which suits the theme of the sing ."
"Great performance by the actress "
" The locations are Amazing and some lighting was very professional and pleasing to look at "

We also received some critical feedback such as 
" some shots were very basic and repetitive "
"the narrative should be more clear to the audience"


With all the feedback we received some improvements was made examples of the improvements made were adding coloration and adding effects to make it more interesting to look at and adding on more footage of close ups and other locations at the other half of the video so that it evens out everything and creating a muffled introduction to the song instead of using two different songs.






Editing (Rough cut) Feedback

All the feedback that I have received in the production of this advanced portfolio has enabled me to improve the quality of products. I was important for me to know my target audience preference in order for my products to appeal to them. Additionally it was essential that my stratified sample audience (the class) were reliable sources as they represented the whole audience of my products.
With the negative feedback that I got, although I was able to apply it to the music video and hopefully it turned out better than last time. I have taken them on board and will apply them to the next production to improve the quality of my products further. 


TASK 8 - Research and Planning the CD/DVD cover and Advert Pitch 

Question 3:What have you learned from your audience feedback?

This was the last feedback task in this portfolio. The feedback was related to the print product package.
This feedback was important to acknowledge what my audience think about the products made making me understand what my audience like.
This also gave them the ability to see how the ideas that I have pitched earlier in had taken from. 

 Post Production Feedback

EXTRA Feedback from Family + Friends 

This was the 2nd pitch done in this advanced portfolio. This pitch was to portray the initial ideas for the CD covers and advert. The layouts, colour schemes, distribution methods, font , photography and location was discussed.

The feedback that I got for this task had allowed me to understand what my sample audience thought about what I was aiming to achieve.

One comment was ; 
"you should add some throughout the whole music video . " 

All the feedback from this pitch helped me directly appeal to the targeted audience through the CD package and advert and also to be immediately identified on the market.