This video is effective because it starts off with someone reading the newspaper ,then it shows two men wearing black and white striped top walking with a bag, the editing has been used effectively as the camera is faded to the newspaper and it gradually takes you to the next part which is when you can see them all sitting together , I think from here a story begins and it seems to go faster with the camera movements and the pace of editing. Also, they have edited the screening by making it look anime and it then seems like comedy music video also there is texts with the video to make it look very cartoon themed.
The composition was very well thought out because it seems appropriate to the music video and the story line. It makes it a good music video because there was many variety of shots and different shot sizes like freeze frames and low shots ,long shots and many others. The editing was very impressive as it suits the music video and it is communicating the comedy through the music video. It makes it a good video personally because it is very imaginative & creative and the songs really suited the story line which is important which I will need to consider when making my music video.I also think the mise-en-scene of this music video was good because two of the boys were dressed in black and white striped top which means they are thieves and this is a very good communication as in comedy they dress like this with a french hat and they added a black mask to give the finish look.Also, the one guy is wearing formal clothes showing he is different from them and it shows how well planned this was. Also, the lip-syncing was good at the start and this was more of rapping and it was successful however, at the end it seems to stumble and near the ending some seemed to be improvised. . Also, they was walking through the alley and singing to the camera which was effective.There was many special effects like text used which had a comic font which seems very suited in the music video.There was animation every 10 to 20 secs which was creative .Also, I liked the fact that they changed the setting as they has shots from jail and them singing to the camera and it was in a monochrome colour which was a very good idea as it was appropriate to the theme they chose- they also has shots which made them look more funny and they had some CCTV camera view which was clever and very appropriate to the song.At the end it had a perspective from the bag which was a interesting shot and at the end it had a close up at the chicken and ended with a circle black out which is typically used in comedy videos or comedy novels.The level I would give it a A+ as it met a lot of the criteria of a good music video and i have learnt to pick the right music genre and be creative and should be very well thought out.
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