This is the artist Katy Perry Album named "Teenage
Dream" and this is the Digi
pack That I am going to analysis .
Does the design/layout reflect the style of the artist?
The design does reflect Katy Perry as her pop genre is quite
feminine and fun-loving and the font and design is cheerful and reflects the
whole “candy land” theme, with the “o”s being
replaced with a white and red candy.
This also reflect the topic of star image as she is always
presented as wild, fun and girly. The whole design has
impression/connotations which reflects her songs.
How is the packaging laid out?
What information does it give? The cover has the name
of the artist clearly printed at the top centre and the name of the album below
the picture of Katy Perry. This I will be considering into my digipack. It also
had a advisory logo telling us that some songs will contain some explicit
content, as some have inappropriate lyrics which some audience might not like
as it I not her target audience. Also, in our music video , there is no
explicit language so I will not need to include this feature. The track
list contains all her singles in capital letters so it is easy to read. This
page also has the company's logo at bottom right corner telling us who have
produced her album, which I will include on my digipack.
What is the title of the album?
What meaning does it give to the image on the front cover – are
they linked? The title of Katy Perry’s album is “Teenage
Dream” which is also the name of one of her singles in the album, and the cover
images are linked to the single “California Gurls”
also in the album. The name of the album “Teenage Dream” may connote a young males
teenage dream with the provocative image of Katy Perry. The font style also has
candy theme suggesting that her songs and herself is sweet. Also, links with
the theme of Voyeurism as she uses her femininity as a main feature in her
digipack.
How is the artist represented in the images?
The Katy Perry’s digipak for her album Teenage Dream :
the main images are consistent to her music video for the single
“California Gurls”. The images show Katy Perry on pink clouds as the theme
of the music video “California Gurls” is a surreal interpretation of a
candy land . She sexualised as she is naked but does have some innocents to her
by her being on pink fluffy clouds. The surrealism also represents Katy Perry
as youthful and fun-loving with the pink clouds and candy theme being
consistent on each side of the digipak and the CD discs.
What colours are used and why do you think they might
have been chosen?
The house colours that have been used are predominately pink, blue
and red, they were chosen to correlate with the “California Gurls” music
video. The baby pink and the baby blue are feminine and youthful and this is
what Katy Perry represents. The pastel colours also make the image of Katy
Perry stand out drawing the audiences attention towards her. The pastel pink
and purple is shown through the music video and her digipack, this feature I
will consider within my work. The link is shown through the colours.
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