Wednesday, 18 January 2017

DigiPack Analysis 3

The colour scheme used throughout this album is monotone with black white and grey, both colors connotate royalty and mystery and also elegance and strength of a women. From the way her head is tilted, "Dangerous Women" you can instantly tell the fierceness of the look  as you can see pictures of the artist looking straight at the camera , this idea is also been shown on the CD where it is just plain black keeping it simple . However there is also the use of the head accessories shows her personality  which could connate innocence and purity.

In the front cover you can see Ariana wearing revealing clothes which looks sexual ,and it is interesting as she names the album "Dangerous Women" and it shows that she is proud to show ff her body and she is a women and it is not to get attention. 
l positioning herself in a way that her body is evidently shown. The theory of the Male gaze can be discussed here in which Laura Mulvey talks about the audience views the artist from heterosexual males point of view. She might have done this to get rid of her young girl image and wanted people to see her as adult. The plain background and minimal writing on the cover connatates that she wants herself to be the center of attention. e.g. her name and album cover are not very visible on the cover.



In this music video ,there is only audio , and this is her song called "Dangerous Women"
She has her album name at the front with her signature of her name at the top , the font looks like it’s been written and also has a very girly element to it. Kurining has been used in her name which is her signature style and can be seen in a lot of her other albums.
These two fonts have also been use the listing of her song names in the back of the album, song name in kurning and song length in sunshine in my soul. The songs are aligned to the centre so there is less empty space and copyrights and warnings about pirating the album is also given in the back. The photo is zoomed in clearly showing her face , but as the star image goes she is known for head accessories in which her fans will buy it which promotes the album more.
I like the way the album follows one colour scheme and this helps in establishing the relationship between all three things and also how simple yet gripping and inspirational . 

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