Digipack Analysis 2

n       This analysis I will be looking at Rihanna's album called "Loud".

The Front Cover 

Rihanna's front cover is definitely eye catching as the colours used are bold and compliment each other well. The use of red connotes the idea of passion and seductiveness which could link to the lyrics of some of the songs. 
 The use of red objectifies Rihanna, especially due to the red lipstick that she is wearing which portrays her as a sexual object which makes her subject to the male gaze.
 The cover compliments the typography as it says 'Loud' and the image supports this as red is a loud colour and the tone of her hair, red lips and blushed cheeks fill the image.
 The beauty shot of Rihanna fills the whole cover so she is the whole image which in turn makes us focus on her, fulfilling the element of star persona since the cover is all her. I find it interesting that Rihanna has not included her name on the cover, however I believe that her star image is so strong that she does not need to.

The CD


The CD follows a floral theme which is first seen in the backdrop of the CD with Rihanna leaning across a red rose bush. The pale pink colour contrasts the bold red back drop which could signify another side to Rihanna and her music, a softer more gentle side. The CD contrasts Rihanna's front cover image especially as the pale colours on the CD vary from the bold provocative image

Red Hair and Red Lips attracts the Male Gaze.
 

Typography is simple and white to stand out among the bold background colours.
The images are provocative and attract the male gaze as Rihanna is dressed in underwear and is showing alot of skin. However she is dressed in white which connotes innocence and purity so it could demonstrate the difference in her music.In her music video, Red is common as it used as a correction,and which her digipack has a red theme going on showing connection and theme.

The back cover continues the pale pink theme that compliments the CD. The typography of the tracks listed are in the same font as the title 'Loud' which makes it consistent. Rihanna continues to build star persona as the majority of images are of her.
The poster continues the colour theme, being red. The bright red colour continues to symbolize lust and passion as well as making Rihanna the focus of the poster. In the middle poster Rihanna's eye contact is towards the audience which is to yield them in and is far more effective than the other two posters in my opinion. Also , this theme come from her song "Only girl in the world" which shows that the theme is Running through the music video and digipack. The text is simple and in capitals which automatically at a glimpse grabs your attention. The poster is also engaging as it says 'coming to a city near you' which makes the poster more personal to fans.